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The Top Data Visualisation Tools for Digital Marketers

Title: “Demystifying Data Visualisation: Its Importance, Techniques and Tools ”

Introductory paragraph:
In the era of Big Data and rapidly expanding technology, access to information is at an all-time high. Yet, making sense of it could be more complex. Enter Data Visualisation, a bridge between raw data and comprehensible insights. By turning spreadsheets or complex reports into visual graphs or maps, businesses can unlock actionable insights and make accurate decisions. Interested? Let’s unpack the art and science of data visualisation together.

Subheading 1: Understanding the Importance of Data Visualisation
Key Points:
1. Simplicity: Data visualisations simplify complex datasets by translating them into easily digestible visuals.
2. Insights: It aids in uncovering trends, patterns and correlations that might be unnoticed in the text-based format.
3. Decision-making: By facilitating immediate discernment of large data, it hastens the process of decision making.

Subheading 2: Popular Data Visualisation Techniques
Key Points:
1. Common techniques: Examples include bar graphs, pie charts, heat maps, scattergrams and geospatial maps.
2. Choosing the right technique: The selection is typically based on the nature of data and the insights one aims to derive.
3. Effective use of colours and scales: Proper use of colours and scales can help present accurate data and eliminate misinterpretation.

Subheading 3: Best Tools for Data Visualisation
Key Points:
1. Variety of tools: There is a wide range of tools available like Tableau, PowerBI, D3.js, Looker, etc.
2. Ease of use: Most of these tools require no prior programming knowledge.
3. Diverse applications: These tools can be used across different industries like healthcare, marketing, finance, etc.

Conclusion:
Data visualisation takes the guesswork out of decision making, steering businesses towards a data-driven future. By employing convincing and easy-to-understand visuals, it allows us to comprehend complex data and make insightful decisions. Are you ready to embrace data visualisation for your next project?

Related Long-Tail Keywords:
1. Importance of data visualisation in business
2. Techniques used in data visualisation
3. Best data visualisation tools 2021

SEO-friendly Meta Description:
Discover the importance of data visualisation and its popular techniques. Explore the best tools to create powerful and impactful visualisations for your business.

Meta Title:
The Power of Data Visualisation: Simplifying Complex Data for Better Decisions.

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